The Chloé Pre Fall 2015 Collection was unveiled this week, but it was the make up, or apparent lack of it, rather than the clothes that caught my attention.
Now, I’m a big fan of the natural look, which despite its name, typically takes quite a bit of prepping and preening to achieve! But here, the models’ make up, if any, is barely there. (And the hair seems almost unkempt rather than ‘artfully dishevelled’ too).
It’s a very similar approach to that taken by Céline’s Phoebe Philo for the label’s Resort 2015 campaign…
This pared down aesthetic certainly chimes with both labels, and for quite different reasons (the carefree Chloé girl versus the intellectual Céline woman), but for me fashion is aspirational and the apparent lack of styling here really doesn’t inspire me at all. In fact, it has quite the opposite effect.
What do you think? Does a lack of make up place the emphasis fairly and squarely on the clothes, where it should be? Or would a more styled look make you more likely to buy into a brand?
This barely there approach has certainly divided opinion.
See the Chloé Pre Fall 2015 Collection here