Zara vs Prada
Zara have just launched their spring/summer 2015 campaign, and as usual there are more than a few ‘references’ to the season’s designer collections. There’s a nod to Prada (above) and a touch of Tommy Hilfiger…
Zara vs Tommy Hilfiger
But the overriding ‘influence’ seems to be the Chloé girl. Here are just a few of the catwalk comparisons…
Chloé Spring/Summer 2015
Zara Spring/Summer 2015 Campaign
Now, I love high street fashion, but season after season Zara in particular does seem to tread a very fine line between ‘echoing’ and blatantly copying looks from the catwalk. And while this may be a boon for us the consumers, as well as Zara’s bottom line, where does it leave the original creators? Is imitation the greatest form of flattery? What do you think?