Borrowed From The Boys

Sam Rollinson / Chanel Boyfriend Watch

Sam Rollinson for Chanel

My love of a white shirt is well documented, as is my penchant for slightly androgynous styling, and Chanel’s campaign for its new timepiece taps into this ‘borrowed from the boys’ aesthetic just perfectly.

The Boy.Friend, described by the French house as a blend of “…confidence and daintiness, boldness and restraint” is the first masculine inspired watch designed by the company especially for women, and will be available in Chanel stores from September.

Sam Rollison / Chanel Boyfriend Watch

In the meantime, take a look at the other images from this gorgeous campaign here.

Search Instagram using the hashtag #meetmyboyfriend

Image Credits:



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