Simply The Best


This video forms part of model turned fashion designer Anine Bing’s August 2015 campaign.  Danish born Anine, now based in Los Angeles, launched her eponymous collection back in 2012, and her simple ‘rock chic’ inspired clothes have proved to be a global hit.

The short (literally) manages to capture my favourite basics (striped sweater, tick, black leather jacket, tick, perfect white T etc, etc..) in just a few seconds, and is a great reminder that style doesn’t have to be complicated.  The simple things are often the best…

I am typically wary of those who have taken what I will call ‘unconventional’ routes into the fashion profession, in terms of their motives and the authenticity of their designs.  But Anine is her brand.

Fashion today is all about the individual, and how a look is put together rather than particular trend led pieces.  Anine has taken her personal ‘model off duty’ style and built a brand of modern wardrobe staples that mirrors how she herself likes to dress.  And it seems that many of us share her love of great basics too!

See more from Anine Bing here

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