Ford On Film

Having a runway show has become so much about the creation of imagery for online and social media and watching a filmed fashion show can be like watching a filmed play (which is never very satisfying).  I wanted to think about how to present a collection in a cinematic way that was designed from its inception to be presented online.

Tom Ford

The transformation of the traditional Fashion Week show continues,  as last week designer Tom Ford chose to present his spring/summer 2016 collection on film.

Directed by Nick Knight and starring Lady Gaga and a clutch of current model favourites, the release of the music video style film is further evidence of the industry putting fans on a similar par to the industry, in terms of immediate access to the catwalk.

But what about the clothes?  Well, I have previously made my feelings known about Tom Ford’s own label fashions, but I have to say that this ‘rock chic’ collection includes several looks I’m currently coveting…

Ford on Fil / Tom Ford SS16

See Tom Ford’s spring/summer 2016 collection here

Image credits: Vogue Runway


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