Flowers & Cars


Dublin-born designer Simone Rocha opened her first store on London’s Mount Street last year, and I was curious to find out the inspiration behind her latest fascinating shop front.


Apparently, it was inspired by a project with photographer Jacob Lillis entitled ‘Flowers and Cars’, and then brought to life by Janina Pedan who created a 3D version for the window display.

But what started as a personal, observational project by the two creatives, soon began to influence the designer when she looked at the images, and in particular their contrasting elements, the manmade versus the organic.

‘Flowers & Cars’

I found it ironic that someone would buy something that was cut from the earth, then take it in the car home to your house.

Simone Rocha – Love magazine

Her spring/summer collection is therefore a reflection of contrasts – the contrasts of modern femininity – the designer combining her signature, sometimes overtly feminine aesthetic with tougher, bondage-like elements of straps and ties…


See Simone Rocha’s spring/summer 2016 collection here

Image Credits: i-D / Jacob Lillies /


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