With summer firmly in our sights, advertisements for eyewear are now filling the pages of glossy magazines and our internet feeds, typically featuring beach-ready models in sun-drenched locations or snapped under the glare of studio lights. However, one Australian brand has taken a rather different approach to showcase its current collection.
Valley Eyewear chose the snow-covered hills surrounding a former Communist Party building in Bulgaria to capture their latest campaign, and with quite dramatic results…
See more images from the shoot here, where you can also watch the accompanying campaign video ‘The Happening’. Brrr…
Image Credits: valleyeyewear.com
Max Mara’s spring/summer campaign features Danish model Freja Beha Erichsen, and this short video gives a glimpse behind the scenes at the campaign shoot.
Freja is a model favourite of mine, so it’s no surprise that this film caught my attention. However, I have to admit that I’m also drawn to those star-stencilled walls! Great interior design inspiration…
H&M’s sister brand & Other Stories recently released a new campaign for its lingerie line, shot by female photographer Hedvig Jenning. And the Swedish label has taken a refreshing approach to a more than tired formula.
The campaign’s goal, according to Fashionista.com’s Alyssa Vingan Klein, is “…affirming that everyone’s shape is unique and beautiful…”, and the models’ scars, tattoos, birth marks and even body hair have also been left clearly visible. However, this ‘real women’ approach (aren’t all women real whatever their shape, size etc?) is not what caught my eye.
I’m always puzzled by the way lingerie is marketed. ‘Knowing’ smiles and contrived poses, clearly designed to appeal to the section of the population that doesn’t actually wear lingerie, trouble me much more than the ‘perfect body’ debate.
I’d be happy to see more brands showcasing their lingerie in the way & Other Stories has in this ‘For Women, By Women’ campaign, which Grazia has described as having a ‘Pleasantly aggro’ vibe. What do you think?
See more images from the campaign here
Image Credits: fashionista.com
If there was a blacker colour than black, then I’d wear it.
A girl after my own heart…
The Italian model and Givenchy muse fronts BLK DNM’s latest portraits campaign.
Image Credits: Fashion Gone Rogue
Maria Black – The Hunger – Fall 2015
So called ‘Scandi style’ continues to fascinate and inform not only current fashion, but design in general. And for me, it’s the jewellery from that part of the world that has particularly peaked my interest. I’ve previously mentioned Dutch based Fashionology on this blog, and the ‘Dark and minimalist silver jewellery’ from Danish studio Still With You is, unsurprisingly, another favourite.
Maria Black‘s designs also appeal to my love of simple, ‘uncluttered’ pieces, and the Copenhagen born jeweller’s Fall 2015 collection includes both ‘fashion’ and ‘fine jewellery’ lines.
Inspired by Catherine Deneuve’s chameleon like character in a 1980’s film of the same name, the fine jewellery collection ‘The Hunger’, which I’ve pictured here, fuses old with new. And you can see more from this latest line in this short film…
Read more about ‘The Hunger’ collection here
Image Credits: Nouvelle
Punk Staples Grow Up – T Magazine
The subculture’s calling cards – studs, leather, mesh – once broadcast gritty rebellion; now, they convey, wry, refined edge.
This recent accessories shoot by Carlotta Manaigo and Haidee Findlay-Levin for T Magazine captures just perfectly how ‘anti-establishment’ punk style continues to be co-opted by the mainstream. Repackaged and refined by designers, the original ‘calling cards’ remain firm fashion favourites.
And it’s not just punk’s style staples that serve as a constant reference. In the latest Chanel campaign, the brand’s traditional tweeds are tempered by model Anna Ewers’ dramatic black eye makeup and amazing modern mohican!
Chanel Fall/Winter 2015 Campaign
Image Credits: T Magazine / Fashion Gone Rogue
H&M Studio Campaign Autumn/Winter 2015
The campaign for H&M’s latest Studio collection has just been launched, and features model favourite of mine Edie Campbell, so naturally I was curious…
According to Refinery29’s Connie Wang, this collection delivers “…runway worthy fashion at prices more manageable than what you’d usually expect from luxury labels”, thus aiming to bridge the gap between high street and high end.
Style wise, I love these three particular looks, but will the fabrics and finishes live up to the ‘high fashion’ label, and relatively higher price tag? The autumn/winter collection arrives in stores in September.
See all the looks from the H&M Studio Autumn/Winter 2015 collection here
Image Credits: Fashion Gone Rogue