Winter Sun

sunglasses

With summer firmly in our sights, advertisements for eyewear are now filling the pages of glossy magazines and our internet feeds, typically featuring beach-ready models in sun-drenched locations or snapped under the glare of studio lights. However, one Australian brand has taken a rather different approach to showcase its current collection.

Valley Eyewear chose the snow-covered hills surrounding a former Communist Party building in Bulgaria to capture their latest campaign, and with quite dramatic results…

sunglasses

sunglasses

sunglasses

See more images from the shoot here,¬†where you can also watch the accompanying campaign video ‘The Happening’. ¬†Brrr…

Image Credits: valleyeyewear.com