Her Name is Rio

Louis Vuitton Rio

At the end of last week, the fashion set travelled to Rio de Janeiro to witness Nicolas Ghesquière’s weekend presentation for Louis Vuitton Resort 2017. The Saturday spectacular was staged at the Oscar Niemeyer–designed Niterói Contemporary Art Museum, which sits atop a cliff at Guanabara Bay, providing a stunning backdrop for the designer’s third destination show.

What began as a trend among the top-tier brands, including Chanel and Dior, for choosing ever-exotic venues to reveal their resort-wear – Nicolas Ghesquière has previously shown at the former Palm Springs’ home of Bob Hope and the Place du Palais in the principality of Monaco – has now become an industry mainstay. And as clearly evidenced at Chanel’s recent show in Cuba, these far-flung locations have a significant impact on the designers’ collections.

So with Brazil playing host to the Olympic Games next month, sports references and sportswear in general were unsurprisingly in abundance on the Louis Vuitton catwalk. And the clothes were playfully colourful too, reflecting the city’s climate as well as its vibrant culture.

Louis Vuitton Rio

However, the designer didn’t forget his customer from cooler climes, and his Rio girl also showed her darker, more dramatic side.  The military inspired tailoring in a more sombre palette and monochrome all-in-ones which also made an appearance were, needless to say, among my personal favourites.

Louis Vuitton Rio

I wonder where Louis Vuitton Resort will land next?

See all the looks from the show here

Image Credits: harpersbazaar.com / vogue.com