Winter Sun

sunglasses

With summer firmly in our sights, advertisements for eyewear are now filling the pages of glossy magazines and our internet feeds, typically featuring beach-ready models in sun-drenched locations or snapped under the glare of studio lights. However, one Australian brand has taken a rather different approach to showcase its current collection.

Valley Eyewear chose the snow-covered hills surrounding a former Communist Party building in Bulgaria to capture their latest campaign, and with quite dramatic results…

sunglasses

sunglasses

sunglasses

See more images from the shoot here, where you can also watch the accompanying campaign video ‘The Happening’.  Brrr…

Image Credits: valleyeyewear.com